We know that trends can both inspire provocative, inspiring, and importantly, actionable. Fjord to offer their predictions on the major trends that will impact businesses and society in the year We hope you find our 2013 trends interesting, to come. At the end of the year we ask teams at And as ever – for truly great service design - people come first. So we constantly think about what tomorrow will bring. “new” in our work feeds our curiosity, and makes That data and the success of new systems are exploration a necessity. The constant presence of That personalisation will be a hot topic for success. We work at the anything faster, and now including new ways of front edge of mainstream, where innovation meets working. Work across multiple domains that are As usual, the trends point at some recurring going through major transitions – and the work themes: for 2013 the following weave their way in always involves an element of “new.” A new and out of our forecasts: platform or technology, a new business That mobile is still changing everything – if proposition, or new target users. Will the key changes be in business and design during 2013, and what should you do about it? Slide 1 © Fjord 2012 | Confidential Or how Bank Simple has changed theĬompany is valued conversation in the banking sector. The bureaucratic process of becoming a credit-card Services are gaining ground, feeding a desire forĮxamples include how Square created a $3 billionĢ010 company in under three years through simplification of Slow Living lifestyle the backlash against our high-velocity digital lifestyle.Īnd philosophy Now we are also seeing that single-purpose apps and THE NOW overwhelmed by the omnipresent digital world.Ģ010 ‘Slow Living’ and ‘Slow Food’ were just two examples of Some users have started to complain that they feel Mainstream mobile interaction by taking it from indirect Other examples include Amazon’s One-click shopping,Īnd the Apple Touch iOS, which revolutionised Search disrupted the search-and-portal world with itsĬarrier. in Netscape's simple browser controls, while Google And every web browser still shows its basis Market share with an unprecedented propositionīecause they made the service incredibly easy toĢ003 understand. In the digital world Skype was able to gain huge global PRE-2000 to extremely quick adoption of an entirely new Zipcar's straightforward and flexible offer led Ikea'sīare-bones proposition of modern, simple products atĪffordable prices has made it one of the world's leading Simplicity has a long track record of success. #4 KEEP IT SIMPLE STUPID Good old-fashioned K.I.S.S.
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