![]() ![]() (Hint: If you need a refresher on how to access Facebook data beyond what you get on your Insights tab, this shows you what to do.)Īccording to their study, the average organic reach for a Facebook post is 5.5%, a drop of 2.2% from 2018. Hootsuite compiled the statistics for thousands of Facebook Pages, and came up with results you can use to contextualize your own. Today, we’ll use these findings from 2019. To do that, you can’t just look at your own stats – you need to have something to compare them to. That’s when it’s time to get a little perspective on your Facebook reach and check if your numbers are really that bad. Sometimes it seems like you’re the only person who doesn’t have the whole thing figured out – like there must be one simple, glaring thing you’re doing wrong and just need to fix, like plugging the hole in a sinking rowboat. It’s frustrating when it feels like nobody is seeing your posts. You’ve seen people with higher bowling scores. WORDS OF WONDER SUR FACEBOOK UPDATEYou peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. How does your Facebook reach compare to other pages?Įverybody wonders sometimes. However, one constant remains: Writing quality content that people WANT to engage with – while varying that content and posting it on a regular schedule (thanks to your easy Facebook scheduler) – remains key for success on the platform. ![]() Mid-April 2021, Facebook announced they’ll again adjust which posts get priority in the newsfeed by collecting more user feedback.įacebook will always make adjustments to its algorithm and each time they do, that can have an effect on your Facebook reach. Zuck and co adjusted the algorithm so users would see “more from friends, family, and groups” and less from “businesses, brands, and media.” Yikes!įast forward to 2020, where whether or not a post appears in someone’s newsfeed depends on three ranking signals that are based on a user’s past behavior:įacebook also introduced an explanation for users to understand why they’re seeing a particular post in their newsfeed and gave them the option to tell the algorithm directly what’s important to them and if they’d prefer to see more or fewer posts from a particular page or person.Īnd the changes haven’t stopped. In January 2018, however, Facebook CEO Mark Zuckerberg announced a huge change to the algorithm. In 2017, the average reach of a Facebook post had already gone up to 8.92%. Meaning for every 100 people who liked a Page, only 4 of them actually saw a post in their News Feed. We first wrote this post in early 2015 when the average Facebook reach was about 4.11% of total Page likes. If there is one thing we have learned in all of our years of social media marketing it’s that Facebook is constantly changing things. In this case, the reach is one, but the number of impressions is two. For example, one post can be seen by the same user twice. ![]() It’s often confused with impressions, which refers to how many times your content has been served or viewed. ![]() What Does People Reached Mean on Facebook?įacebook reach refers to the number of unique users who saw your content. After all, to know whether the number of people engaging with your content is any good, you need to know how many people that content actually reaches. Your Facebook reach is an important metric to take into account when analyzing whether your efforts on Facebook are paying off. ![]()
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